Guides
Songwriting guides from Carl Martin
Working notes from years of writing choruses and hooks for other people's records. No theory for theory's sake — just what makes a chorus land.
Chorus writing
How to write a chorus that sticks
Melody-first techniques, hook placement and why the best choruses feel inevitable.
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Hooks
How to write a hook people can't shake
The anatomy of a hit hook — rhythm, repetition, and the six-word rule.
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Lyrics
Chorus lyrics that connect
Write emotional, honest chorus lyrics without falling into cliché.
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Structure
Song structure for modern hits
Verse, pre-chorus, chorus, bridge — where the ear expects them and why.
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Topline
Topline writing on producer beats
How to write a topline that lifts a track without fighting the production.
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Demos
How to demo a song before you send it
What Carl actually listens for in a rough demo — and what to strip out first.
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Rather have Carl write the chorus for you? Send him the track →