Demos

How to demo a song before you send it

A demo is not a mix. It is a proof of song. Here is what to include, what to leave out, and what a professional actually listens for in the first thirty seconds.

Carl Martin playing guitar outdoors

1. One instrument, one voice, one take

The strongest demos are usually a guitar or piano, a vocal, and nothing else. If the song works like that, it will work at any budget. If it only works with production, you have a track, not a song.

2. Start on the hook

If you are sending a demo cold, drop the intro. Get to the chorus by second 20 at the latest. Nobody who receives 40 demos a week is listening past the first minute of a slow build.

3. Sing it flat, sing it honest

Auto-tune, reverb-drowned vocals, and pitch correction hide the song. If the melody is good, it will survive a phone recording. If it isn't, no plug-in will save it.

4. Label the file properly

ArtistName_SongTitle_v3.mp3. Not final_FINAL_new_mix.wav. It sounds trivial, but it is the first signal a professional gets about how serious you are.

5. Send one song

Not five. Not "have a listen and tell me which you like." Choose the one you would bet the record on. Sending a batch tells the listener you don't know which of your songs is the strongest — and that is exactly the job you are asking them to do.

"A great demo isn't polished. It is exposed."

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